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The Search Of Satisfaction Of Tourists In Order To Improve The Quality Of Montenegro Tourism


  • Jaksic Stojanovic, Andela

    () (University “Mediterranean”, Podgorica, Montenegro)


This paper is based on the survey that was conducted from June to September 2012 in Montenegro. The results of the survey are presented in public for the first time. The survey itself seeks to reach the expectation, needs and desires of tourists, to understand their attitudes and beliefs, as well as to highlight the main advantages and disadvantages of tourist offer in order to improve the quality of Montenegrin tourism and suggest the main marketing- management strategies for positioning of Montenegro as an attractive, unique, desired whole year destination with a recognizable image on global market.

Suggested Citation

  • Jaksic Stojanovic, Andela, 2012. "The Search Of Satisfaction Of Tourists In Order To Improve The Quality Of Montenegro Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 3(2), pages 199-210.
  • Handle: RePEc:ris:utmsje:0061

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    References listed on IDEAS

    1. Theodore H. Moran, 1998. "Foreign Direct Investment and Development: The New Policy Agenda for Developing Countries and Economies in Transition," Peterson Institute Press: All Books, Peterson Institute for International Economics, number 53.
    2. Daniel Stancescu, 2012. "Foreign Direct Investments In The Romanian Economy In A Regional Context," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 212-220, September.
    3. repec:scm:usvaep:v:12:y:2012:i:1(15):p: is not listed on IDEAS
    4. Henrik Hansen & John Rand, 2006. "On the Causal Links Between FDI and Growth in Developing Countries," The World Economy, Wiley Blackwell, vol. 29(1), pages 21-41, January.
    5. Lenuta CARP, 2012. "Anaysis Of The Relationship Between Fdi And Economic Growth – Literature Review Study," The USV Annals of Economics and Public Administration, Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 12(1(15)), pages 154-160, June.
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    More about this item


    Montenegro; tourism; quality; improvement;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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