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The role of management in the adoption of electronic commerce: The case of the Costa Rican MSMEs

Author

Listed:
  • Martínez Solís, Keller

    (Costa Rica Institute of Technology)

  • Vásquez Esquivel, Ivonne

    (Costa Rica Institute of Technology)

Abstract

The aim of the study is to explore CEO/owner’s influence in the MSME’s decision about adopting e-commerce. For this, a multiple, exploratory and transsectional case study was carried out. The data collected were processed through the thematic analyses technique. The results reveal that the technology adoption process must begin with the understanding and conviction of the manager/owner that electronic commerce is an alternative to provide strategic value to the business and to increase customer satisfaction, since the decision revolves around him/her perception.

Suggested Citation

  • Martínez Solís, Keller & Vásquez Esquivel, Ivonne, 2018. "The role of management in the adoption of electronic commerce: The case of the Costa Rican MSMEs," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 12(2), pages 45-53.
    • Handle: RePEc:ris:tecemp:1808
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