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Eco-Tourism For Sustainable Development


  • Barna, Cristina

    () (Spiru Haret University, Faculty of Marketing and International Business)


The concept of ecotourism is widely misunderstood and it is often used as a marketing instrument in order to promote tourism businesses related to nature. It is well-known that from all sub-sectors of the tourism industry the ecotourism has experienced the fastest growth in the recent years, but we have to see beyond the appealing and fashionable “eco” label and “green-washing” of the travel industry. The true ecotourism represents only “responsible travel to natural areas that conserves the environment and improves the well-being of the local people” (TIES, 1990). This paper clarifies the definition of the ecotourism concept versus related concepts as “sustainable tourism”, “responsible tourism”, “nature based travel” or “green travel”, presents the principles and benefits of ecotourism, the relation between ecotourism and sustainable development, and the challenges for Romania as an ecotourism destination at international level.

Suggested Citation

  • Barna, Cristina, 2009. "Eco-Tourism For Sustainable Development," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 99-108.
  • Handle: RePEc:ris:sphecs:0009

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    ecotourism; business biodiversity; sustainable development;

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics


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