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Service Quality and Customer Satisfaction in Selected Food Outlets, Lagos State, Nigeria

Author

Listed:
  • Olalekan Rasheed KESINRO

    (Department of Administration and Management, Crawford University, Igbesa, Ogun State, Nigeria)

  • Agbaovwe Emmanuel OTURUHOYI

    (Department of Private and Commercial Law, Kola Daisi University, Ibadan, Oyo State, Nigeria)

Abstract

Most customers expect value for their money in the form of quality products and services. The study examines the relationship between quality products or services and customer satisfaction in selected food outlets in the Ikeja Local Government Area of Lagos State, Nigeria. The research design is the descriptive survey and data gathered through a well-structured questionnaire. The sample for the study consists of 120 literate individuals who are customers of selected food outlets in the Ikeja Local Government Area of Lagos, drawn through the simple random technique. The questionnaire was the main instrument for data collection, measured on a 5-point Likert Scale. Data collected were analysed using the descriptive statistical techniques of Percentiles and Regression methods with the aid of the Statistical Package for Social Sciences (SPSS) software for editing and encoding. The findings of the study revealed that quality service consistency has a significant relationship and effect on the sales volume (r =0.336, p

Suggested Citation

  • Olalekan Rasheed KESINRO & Agbaovwe Emmanuel OTURUHOYI, 2025. "Service Quality and Customer Satisfaction in Selected Food Outlets, Lagos State, Nigeria," Lead City Journal of the Social Sciences (LCJSS), Lead City University, vol. 10(2), pages 34-44.
    • Handle: RePEc:ris:lcjsss:021742
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    File URL: https://www.journals.lcu.edu.ng/index.php/LCJSS/article/view/1647/1249
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