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The Use of Theory Reasoned of Action to Study Information Technology in Jordan

Author

Listed:
  • AL-Majali, Malek

    (Marketing at College of Business Adminstration)

Abstract

Internet Banking Service her after called (IBS) is an information intensive business that has become a major trend in the financial marketplace nowadays. It is important to understand what factors will impact the customer’s attitude toward internet banking service adoption her after called (IBSA) in Jordan. This study uses a survey data of 700 Jordanian public university employees that have used internet banking services. Confirmatory Factor Analysis (CFA) was performed to examine the reliability and validity of the measurement, and the structural equation modeling techniques (Amos 6.0) were used to evaluate the causal model. The results show that the Jordanian customers have high intention to adopt IBS. Also the results show that customer’s attitude and their belief about social influence play a vital role in influencing the IBSA intention. In addition, attitude and subjective norm are influenced by attitudinal belief and normative belief structures. This study found that perceived risk, trust and awareness of IBSA are significant factors that influence customer’s attitude towards IBSA. Additionally, family and mass media are significant factors that influence subjective norm.

Suggested Citation

  • AL-Majali, Malek, 2011. "The Use of Theory Reasoned of Action to Study Information Technology in Jordan," Journal of Internet Banking and Commerce, , vol. 16(2), pages 01-11, August.
    • Handle: RePEc:ris:joibac:0394
    as

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    More about this item

    Keywords

    Internet banking; Jordan; Risk; Trust; Awareness;
    All these keywords.

    JEL classification:

    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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