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From Fruits to Financial Services: What Can Supermarket Behaviour Tell Us About the Future of Banking?




With the global financial sector still recovering from the worst financial crisis in living memory, there is plenty of scope for new competitors to enter the market, or for smaller operations to seize market share. In the U.K., some of these competitors are likely to be supermarkets, which already have a toe-hold in the market. But supermarkets behave very differently to banks in other regards, so what impact might this have on the financial sector? This paper examines supermarket behavior — pricing and sales, in particular — and considers if there are any lessons for the financial sector.

Suggested Citation

  • Ellis, Colin, 2010. "From Fruits to Financial Services: What Can Supermarket Behaviour Tell Us About the Future of Banking?," Journal of Financial Transformation, Capco Institute, vol. 29, pages 131-136.
  • Handle: RePEc:ris:jofitr:1430

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    More about this item


    UK banking sector; supermarkets; pricing behaviour;

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General


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