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The Structural Effect Of Airlines Ecofriendly Activities On Corporate Trust And Customer Citizenship Behavior

Author

Listed:
  • Min A Han

    (Asiana Airlines Corporation, Gangseo-gu, Seoul, Korea)

  • Kyung Jae Rhee

    (Geumgang University, Korea)

Abstract

Because of the seriousness of the environmental crisis, demands that companies behave in an eco-friendly manner have increased. In addition, the global pandemic of COVID-19 has become an opportunity to stress the need for a more rigorous response to the current situation. The Organization for Economic Cooperation and Development (OECD) and European Union (EU) are making the provision of economic stimulus measures contingent upon eco-friendly management to overcome the pandemic. This has attracted the attention of the aviation sector. The present study verified empirically the structural impact of airlines’ eco-friendly activities on corporate trust and customer citizenship behavior (CCB). It found that in-flight service and waste recycling had a positive effect on corporate trust. In-flight service had a positive effect on advocacy, and waste recycling and corporate trust had a positive effect on advocacy, tolerance, and helping in terms of CCB.

Suggested Citation

  • Min A Han & Kyung Jae Rhee, 2021. "The Structural Effect Of Airlines Ecofriendly Activities On Corporate Trust And Customer Citizenship Behavior," International Journal of Entrepreneurship, Allied Business Academies, vol. 25(3).
    • Handle: RePEc:ris:ijentr:0185
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    More about this item

    Keywords

    Eco-Friendly Activities; Corporate Trust; Customer Citizenship Behavior (CCB); Airlines;
    All these keywords.

    JEL classification:

    • L93 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Air Transportation

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