Linkage Between Enterpreneurial Orientation And Export Performance Of South Asian Countries

Purpose: South Asian economies has witnessed export dependence over the past several years and the dependence has increased manifold. Export performance is the most preferred modes of internationalisation in developing economies as it is directly linked to getting access to international markets with limited resources and capabilities thereby contributing to the economic productivity of the country. This paper examines co-integration between the export performance and entrepreneurial orientation in South Asian nations explaining it as the main enabler of export. Entrepreneurial Orientation has been considered an important criterion for promoting export as EO requires innovation, proactiveness and risk taking which provides competitive advantage to enterprises. Design/Methodology/Approach: The research employed an econometric panel cointegration investigation to analyse the long run relationship of economic orientation and export performance among these nations. Findings: The research confirmed positive long run causality between the innovativeness, proactiveness and risk taking as three dimensions of entrepreneurial orientation and export concentration ratio as an indicator for export performance among South Asian nations. So, if these developing nations continue to diversify their product & market mix in exporting products and services the concentration ratio would improve that would result in growing further economic productivity. Practical implications: This research will serve as an aid to policy makers and entrepreneurs of South Asian nations to focus on the diverse mix of variety of products, services and markets to help South Asian nations prosper. Originality/Value: The policy makers and entrepreneurs of South Asian nations have accorded high priority to export performance. This research is one of the few studies that highlights access to EO as the basis for better export performance of South Asian nations.