THE GROWTH OF CREATIVE MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) BUSINESS IN SPECIAL REGION OF YOGYAKARTA BEFORE AND AFTER COVID-19 PANDEMIC

The Covid-19 pandemic resulted in economic changes that led to a national recession as well as a global recession. Various regulations have been implemented to suppress the spread of Covid-19, such as the closure of schools and several business activities, large-scale social restrictions, and even "lockdowns" which resulted in a decrease in the level of consumption and investment. The COVID-19 pandemic situation provides challenges as well as opportunities for the government to maintain the existence of MSMEs. Indonesia as one of the countries affected, especially on the economic side. Indonesia, which is dominated by Micro, Small and Medium Enterprises (MSMEs), needs to pay special attention to this sector because the contribution of MSMEs to the national economy is quite large. This study aims to determine the level of business growth during the Covid-19 pandemic. The business growth is analyzed before and after the Covid-19 pandemic to find the differences. This study uses primary data sources, namely Creative MSME actors throughout the Special Region of Yogyakarta. Data collection was carried out through independent questionnaires, to analyze the conditions of the MSME mapping before and after the Covid-19 pandemic. Data analysis used One-Sample t-test and Paired Samples t-test. The result shows Another result is found that there were differences in the level of MSME business growth during the Covid-19 pandemic. Another result is found that there is a difference between business growth before and after the Covid-19 pandemic.