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MEASURING SME’s PRODUCTIVITY USING SOCIAL MEDIA: ROLE OF ENTREPRENEURSHIP

Author

Listed:
  • Ahmed Muneeb Mehta

    (University of the Punjab)

  • Rabia Abrar

    (Bahria University Lahore Campus)

Abstract

The purpose of the present study was to explore the effect of Entrepreneurial Self-efficacy and Entrepreneurial Attitude on the performance of Small Medium enterprises through the usage of Facebook. It was hypothesized that Facebook usage is likely to mediate the relationship between Entrepreneurial Self-efficacy and Entrepreneurial Attitude on the performance of Small Medium Enterprise. A cross-sectional research design was used in this study. A sample of N=333 admins, social media managers or digital marketing executives, was collected by using a clustered sampling technique. The data processed by using AMOS software. Structural Equation Modeling was used to analyze the model. Results showed that Entrepreneurial Self-efficacy & Entrepreneurial Attitude have a significant association with SME performance through Facebook usage. In the light of results, it is being recommended that Small and Medium Size Enterprise must have their Facebook activities to promulgate their performance.

Suggested Citation

  • Ahmed Muneeb Mehta & Rabia Abrar, 2020. "MEASURING SME’s PRODUCTIVITY USING SOCIAL MEDIA: ROLE OF ENTREPRENEURSHIP," International Journal of Entrepreneurship, Allied Business Academies, vol. 24(3).
    • Handle: RePEc:ris:ijentr:0125
    as

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    More about this item

    Keywords

    SMEs Productivity; The Impact of Social Media; Organizational Development; Entrepreneurship Growth;
    All these keywords.

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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