Advocacy of 4IR Agenda in Selected Feature Films: An Analysis of Aneesh Chaganty’s Searching and Nicholas D. Johnson & Will Merick’s Missing

A film contains images that are projected on the screen to generate chimera of movements. It is a visual story-telling type of entertainment which can also serve as a tool of edification. Film is also used to probe vital social issues. It is deployed to make the audience take note of a development, learn about a new culture, and experience dissimilar perspectives on a given subject matter. Genre of films include; historical, science-fiction, comedy, drama, thriller, drama, adventure, crime, gangster, horror, western and musical. The genus of film that brings controversial discourse to the consciousness of its audience is referred to as advocacy film. Advocacy film also allows its audience to examine issues from different perspectives. Existing studies on films with advocacy are mostly documentary films. However, scant attention has been paid to advocacy feature-length films. Guided by Emerson Kim’s Media Advocacy Theory, this study investigates how the Fourth Industrial Revolution agenda were established in Aneesh Chaganty’s film; Searching and Nicholas D. Johnson & Will Merick’s film; Missing. The study concludes that film is not entertainment only; it could also serve as a means to display/situate social, political, cultural, economic and technological discourses in the age of industry 4.0.