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Ethique sur le marché : comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception

Author

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  • Vernier, Marie-France

    (ESDES - Recherche)

Abstract

The aim of this paper is to define vehicles of marketing development for a firm offering eco-designed products. The first section defines the concept of eco-design and shows that it is both a technical and a managerial innovation. The second section presents the analytical framework: CSR (Corporate social responsibility) according to the firm and the perception of environmental value by consumers. In the third section, we will examine how to market eco-designed products.

Suggested Citation

  • Vernier, Marie-France, 2009. "Ethique sur le marché : comment permettre le succès de produit intégrant une démarche éthique. Le cas de l’éco conception," Ethics and Economics, CREUM, Université de Montréal, vol. 7(1), pages 1-20.
    • Handle: RePEc:ris:etheco:0002
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    Keywords

    marketing; eco-design; innovation; ethic; strategic management; environmental management;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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