Understanding the Residential and Business Attractiveness of Secondary Towns in Côte d'Ivoire from a Microeconomic Perspective

Territorial rebalancing and increased pressure on major metropolitan areas have made secondary towns strategic alternatives for urban development in developing countries. This study examines the main determinants of urban attractiveness in four secondary towns in Côte d’Ivoire: Bouaké, Korhogo, Daloa, and San Pedro. The analysis uses empirical data from local socioeconomic stakeholders and applies partial least squares path modeling (PLS-PM) to evaluate perceptions among individuals and businesses. The findings reveal substantial variation in attractiveness factors across towns and stakeholder groups. For individuals, quality of life is central, encompassing access to services, cleanliness, recreational opportunities, and other essential amenities. For businesses, urban attractiveness depends on infrastructure, fiscal conditions, energy availability, and institutional support. Significant constraints remain, burdensome taxation and limited energy access. These results underscore the importance of public services and incentives. The study recommends localized policies, improved integration of cultural and spatial dimensions, and expanded research to strengthen social cohesion and enhance local competitiveness.