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A General Conceptual View on Resource Advantage Theory

Author

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  • Yalcin, Bilal

    (Gümüşhane Üniversitesi,)

Abstract

In order to continue for an organization to exist it needs to finance itself for its own resource on the other hand service with considering consumers need and expectations by present them lowest price and highest quality also. Under these conditions these kind of organizations need to analyze the behaviour (nature) of the rival organizations and position themselves accordingly in order to get advantage on the rival organizations. In this study, a general conceptual view on resource advantage theory is developed. Theory explains having the lowest cost resources than rival organisations geting advantage with organisation resources, market position, financial performance and evironmental factors. Theory is able to achieve efficiency and effectiveness in the organisations and use to have strategic marketing decisions.

Suggested Citation

  • Yalcin, Bilal, 2010. "A General Conceptual View on Resource Advantage Theory," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 1(2), pages 1-63, April.
    • Handle: RePEc:ris:buecrj:0021
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    More about this item

    Keywords

    Resource Advantage Theory; Competitive advantage; Resources; Competences;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • P51 - Political Economy and Comparative Economic Systems - - Comparative Economic Systems - - - Comparative Analysis of Economic Systems

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