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Sustainable Investing Bridging ESG and SDG Targets

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  • Sneha Jayalakshmi

    (Department of commerce, Bharathiar University, Coimbatore, Tamilnadu, India)

  • M. Sumathy

    (Department of commerce, Bharathiar University, Coimbatore, Tamilnadu, India)

Abstract

The UN Sustainable Development Goals (SDGs) are the main subject of this study, which examines the variables influencing investor attitudes and behaviour toward ESG investment. ESG-themed funds were the most popular among the majority of participants, and the investors favoured short-term investing. The SDGs were widely known, but many thought that incorporating them into ESG strategy was only marginally significant. Challenges persists despite increased interest there is a lack of knowledge about the connections between ESG and SDGs, highlighting the need for more study and creative solutions.

Suggested Citation

  • Sneha Jayalakshmi & M. Sumathy, 2025. "Sustainable Investing Bridging ESG and SDG Targets," British Journal of Business and Psychology Research, Porcelain Publishing International Limited, vol. 1(3), pages 20-30.
    • Handle: RePEc:ris:bjobpr:022014
    DOI: 10.47297/ppibjbpr2025010302
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