IDEAS home Printed from
   My bibliography  Save this article

Sampling Adjustment-Based Statistical Analysis of Influence of Consumer Characteris-tics on Electric Appliances Demand


  • Mkhitaryan, Sergei

    () (HSE, Moscow, Russia)

  • Senektutov, Aleksei


The article presents an example of analysis of the data collected during a market research of the electric appliances manufactur-ing sector. Company’s marketing activities and the attractiveness of industry segments have been assessed. To get more reliable results, the research findings were adjusted according to the appropriate methodology. Conclusions concerning the most attractive market segments, the effectiveness of promotion activities and the level of attractiveness of the company’s offers for different consumer groups are drawn in the end.

Suggested Citation

  • Mkhitaryan, Sergei & Senektutov, Aleksei, 2006. "Sampling Adjustment-Based Statistical Analysis of Influence of Consumer Characteris-tics on Electric Appliances Demand," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 3(3), pages 68-77.
  • Handle: RePEc:ris:apltrx:0156

    Download full text from publisher

    File URL:
    File Function: Full text
    Download Restriction: no

    More about this item


    statistical analysis; electric appliances;

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:apltrx:0156. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Anatoly Peresetsky). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.