IDEAS home Printed from https://ideas.repec.org/a/ris/amjoms/0008.html
   My bibliography  Save this article

Social Media And Consumer Buying Behviour Of Selected Manufacturing Company

Author

Listed:

Abstract

The rationale of this research study was to examine the relationship between social media and consumer buying behaviour of selected manufacturing companies. The study employed a descriptive research design which involves the collection of data to test hypotheses and provide answers to the research question. The research population comprised of the Staff and customers of Nigeria Bottling company maker of Coca-cola located at Iddo, Ebute-Metta Lagos state. The sample size of eighty (80) staff and the customer was selected from the population of 100 using the Taro Yamane (1967) formula. Primary data were analyzed using Pearson's co-relation run on Statistical Packages for Social Science (SPSS) version 24.0 to check the relationship between social media and consumer behaviour. The convenience sampling technique was adopted for this study to meet certain practical criteria, such as easy accessibility, geographical proximity, availability at a given time. The result of a bivariate Pearson correlation shows that there is a significant relationship between email marketing and consumer pattern in a selected manufacturing company. (r = 0.564; P-value = 0.000

Suggested Citation

  • Adekunle, Adefemi,, 2020. "Social Media And Consumer Buying Behviour Of Selected Manufacturing Company," Multidisciplinary Journal of Management Sciences, Association of Forensic Accounting Researchers (AFAR), vol. 2(1), pages 154-166, June.
    • Handle: RePEc:ris:amjoms:0008
    as

    Download full text from publisher

    File URL: https://www.afarng.org/wp-content/uploads/2022/03/AFAR-MJMS-Vol-2-Issue-1-June-2020.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:amjoms:0008. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniel Akanbi (email available below). General contact details of provider: https://edirc.repec.org/data/afarnea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.