IDEAS home Printed from https://ideas.repec.org/a/ris/amjoms/0006.html
   My bibliography  Save this article

Marketing Strategies And Customer Patronage Of Selected Tourist Centre In Ogun State

Author

Abstract

The tourism industry has been identified as a very vital and popular global human activity that now becomes an economic booster which can contribute to the economic development of Nigeria. However, tourism industry in Nigeria has not been exploited to generate the expected contribution to the socioeconomic development of the country. One of the major reasons for this problem is the nonapplication of marketing strategies especially in the areas of promotion. This study thus examined the effect of marketing strategy on tourism patronage in Ogun state. The study adopted a survey research design. A population made up of all tourism destinations in Ogun state Nigeria with population of 20 staff was surveyed and the total enumeration method of sampling was used. A structured questionnaire was adapted and validated. The entire questionnaire administered were returned and processed for the data analysis using statistical packages for social science (SPSS version 24.0). The Cronbach's Alpha coefficients for the constructs ranged between 0.72 and 0.93. The data were analysed using descriptive and inferential (correlation analysis). Findings revealed that (p=.000

Suggested Citation

  • Paul, Ajayi,, 2020. "Marketing Strategies And Customer Patronage Of Selected Tourist Centre In Ogun State," Multidisciplinary Journal of Management Sciences, Association of Forensic Accounting Researchers (AFAR), vol. 2(1), pages 88-115, June.
    • Handle: RePEc:ris:amjoms:0006
    as

    Download full text from publisher

    File URL: https://www.afarng.org/wp-content/uploads/2022/03/AFAR-MJMS-Vol-2-Issue-1-June-2020.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:amjoms:0006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Daniel Akanbi (email available below). General contact details of provider: https://edirc.repec.org/data/afarnea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.