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Investigate sport clothing’s market segmentation in public sport based on demographic variables

Author

Listed:
  • Saeed Sadeghi Boroujerdi

    (Department of physical education, University of Kurdistan, Sanandaj, Iran)

  • Kaveh Hasani

    (Islamic Azad University, Sanandaj, Iran)

Abstract

The aim of this study is to divide the marketplace of sport clothing in public sport based on Demographic variables. The sample was 300 participants that were participated in public sports in several cities in Iran. The research tool was research-made questionnaire that its validity was proven by ten masters of sport management and its internal reliability was the Alfa coefficient of 0.751. To analyze the results, X^2 descriptive and deduction statistics were used. The results revealed that there is no meaningful relationship between age, education and the rate of using sport clothing. Also there’s a meaningful relationship between Gender (gender) and the rate of utilization, between income level and the rate of utilization, and between occupation and the rate of utilization

Suggested Citation

  • Saeed Sadeghi Boroujerdi & Kaveh Hasani, 2013. "Investigate sport clothing’s market segmentation in public sport based on demographic variables," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 16(48), pages 37-54, June.
    • Handle: RePEc:rej:journl:v:16:y:2013:i:47:p:37-54
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    More about this item

    Keywords

    market segmentation; demographic variables; public sport; sport clothing;
    All these keywords.

    JEL classification:

    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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