Perceptions of Corporate Customers Towards Islamic Banking Products and Services in Pakistan
The main objective of this study is to examine the perceptions of corporate customers towards Islamic banking products and services in Pakistan. The study discusses the three main parameters i) the usage of conventional and Islamic banking facilities, ii) respondents’ understanding of Islamic banking system, and iii) their personal opinion on various aspects of Islamic banking products. A total of 100 structured questionnaires are conducted. The response rate of the study is 60%.The data is collected from corporate customers of six full-fledged commercial banks of Pakistan. Results are interpreted on the basis of frequency distribution at this stage. The results indicate that Islamic Banking products and services had a good potential within Pakistani corporate sector.
Volume (Year): 14 (2011)
Issue (Month): 41 (September)
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