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Perceptions of Corporate Customers Towards Islamic Banking Products and Services in Pakistan


  • Sehrish Rustam
  • Saiqa Bibi
  • Khalid Zaman

    () (COMSATS Institute of Information Technology, Pakistan,)

  • Adeela Rustam
  • Zahid-ul-Haq


The main objective of this study is to examine the perceptions of corporate customers towards Islamic banking products and services in Pakistan. The study discusses the three main parameters i) the usage of conventional and Islamic banking facilities, ii) respondents’ understanding of Islamic banking system, and iii) their personal opinion on various aspects of Islamic banking products. A total of 100 structured questionnaires are conducted. The response rate of the study is 60%.The data is collected from corporate customers of six full-fledged commercial banks of Pakistan. Results are interpreted on the basis of frequency distribution at this stage. The results indicate that Islamic Banking products and services had a good potential within Pakistani corporate sector.

Suggested Citation

  • Sehrish Rustam & Saiqa Bibi & Khalid Zaman & Adeela Rustam & Zahid-ul-Haq, 2011. "Perceptions of Corporate Customers Towards Islamic Banking Products and Services in Pakistan," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 14(41), pages 107-123, September.
  • Handle: RePEc:rej:journl:v:14:y:2011:i:41:p:107-123

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    References listed on IDEAS

    1. N. Lesca, 2010. "Introduction," Post-Print halshs-00640602, HAL.
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    More about this item


    Islamic Banking; Corporate customers; Client; Perception; Frequency Distribution; Pakistan.;

    JEL classification:

    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • F36 - International Economics - - International Finance - - - Financial Aspects of Economic Integration
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages


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