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Avantaj competitiv si performanta în contextul responsabilizarii sociale a companiilor


  • Laura Cismas

    () (West University of Timisoara,Romania)

  • Laura-Melinda Stan

    () (West University of Timisoara,Romania)


Corporate social responsibility has become the frame concept of a very large number of debates and reviews over the last decades. However, there still are themes which raise question marks, such as: the imoral character development of the integrating corporate social responsibility activities in the global firm’s framework, or the incapacity of identifying/getting significant competitive and performance advantages by those companies which deploy CSR programs in their economic activity. This study which has as starting point the representative specialized literature for Western business schools (reviews published by “Harvard Business Review”, international reports – like those of The Gallup Organization, reports of the European Commission, specialized reviews, etc.) is aimed at emphasizing the second issue, targeting on the awareness-raising concerning the competitive advantages and the performance premises which are the result of the economic players' social responsibilisation at microeconomics and macoeconomics levels

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  • Laura Cismas & Laura-Melinda Stan, 2010. "Avantaj competitiv si performanta în contextul responsabilizarii sociale a companiilor," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 13(35), pages 149-174, (1).
  • Handle: RePEc:rej:journl:v:13:y:2010:i:35:p:149-174

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    More about this item


    corporate social responsibility; firm’s social responsibilisation; cointerested group; competitive advantage; firm’s performance;

    JEL classification:

    • F11 - International Economics - - Trade - - - Neoclassical Models of Trade
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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