Avantaj competitiv si performanta în contextul responsabilizarii sociale a companiilor

Corporate social responsibility has become the frame concept of a very large number of debates and reviews over the last decades. However, there still are themes which raise question marks, such as: the imoral character development of the integrating corporate social responsibility activities in the global firm’s framework, or the incapacity of identifying/getting significant competitive and performance advantages by those companies which deploy CSR programs in their economic activity. This study which has as starting point the representative specialized literature for Western business schools (reviews published by “Harvard Business Review”, international reports – like those of The Gallup Organization, reports of the European Commission, specialized reviews, etc.) is aimed at emphasizing the second issue, targeting on the awareness-raising concerning the competitive advantages and the performance premises which are the result of the economic players' social responsibilisation at microeconomics and macoeconomics levels