IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Firmele japoneze de la internationalizare la sistemul bazat pe valoare pentru clienti

Listed author(s):
  • Victor Danciu


    (Bucharest University of Economics, Romania)

A customer value based system is a task few companies can achieve. The companies originated from Japan have covered a long way from international expansion to the capitalization of competitive advantages. On this way of international experience, the most important Japanese companies have simultaneously set up and increasingly perfected the marketing system. This system has advanced and been improved in terms of customer value identification and understanding, target market value selection, value creation, communicating, delivery and monitoring. These marketing practices eased the important successes of the Japanese companies in international markets. Câteva din efectele acestor succese sunt cresterea permanenta a comertului exterior al Japoniei, diversificarea pietelor si a partenerilor, multiplicarea numarului, locatiei si functiilor bazelor din strainatate, prezenta firmelor japoneze în top 10 al agentiilor publicitare si în top 50 al firmelor dupa cheltuielile publicitare efectuate These successes emphasize the validity of the customer value based system of the Japanese companies.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Department of International Business and Economics from the Academy of Economic Studies Bucharest in its journal Romanian Economic Journal.

Volume (Year): 11 (2008)
Issue (Month): 28 ((2))
Pages: 147-170

in new window

Handle: RePEc:rej:journl:v:11:y:2008:i:28:p:147-170
Contact details of provider: Postal:

Phone: 0040-01-2112650
Fax: 0040-01-3129549
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:11:y:2008:i:28:p:147-170. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Radu Lupu)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.