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La intersección entre señales económicas y símbolos míticos

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  • Cyril Morong

    () (San Antonio College)

Abstract

Mythical symbols and economic signals represent more than what they are. Symbols represent universal ideas and themes and evoke feelings and emotions, while economic signals are simple, efficient signs that stand for a more complex set of characteristics and information that are costly to learn. Symbols deal with the irrational and economic signals deal with the rational. Many of the signals cited in economic literature work well because they have a symbolic element that speaks to people’s emotions. By evoking emotions, a signal makes the receiver feel more confident about the truthfulness of the information it represents. The intersection of symbols and signals illustrates the relationship between the rational world of facts and irrational world of emotions and values, a relationship which needs to be explored as part of the development of the ideal type of homo socio economicus, the selfish yet value and community-driven person.

Suggested Citation

  • Cyril Morong, 2007. "La intersección entre señales económicas y símbolos míticos," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 9(16), pages 15-33, January-J.
  • Handle: RePEc:rei:ecoins:v:9:y:2007:i:16:p:15-33
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    File URL: http://www.uexternado.edu.co/facecono/ecoinstitucional/workingpapers/cmorong16.pdf
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    References listed on IDEAS

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    1. Antonia Cornwell & John Creedy, 1996. "Carbon taxation, prices and inequality in Australia," Fiscal Studies, Institute for Fiscal Studies, vol. 17(3), pages 21-38, August.
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    Keywords

    economic signals; mythical symbols; rationality; emotions;

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values

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