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Modelo integrado de reputación: un constructo, cuatro dimensiones

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  • Claudio Alejandro Inostroza González

Abstract

La literatura académica en management no ofrece un consenso respecto del concepto de reputación. Esto hace pensar que el constructo posee una estructura multidimensional que incorpora interacciones y relaciones de múltiples atributos, que son percibidos por los stakeholders. Los enfoques existentes abordan la reputación organizacional, por lo general, desde una dimensión específica. Esta investigación analiza la reputación como recurso estratégico desde la perspectiva de Resource Based View para proponer un modelo teórico que incorpora cuatro dimensiones en su evaluación: prominencia, legitimidad, calidad y aspectos distintivos. El modelo puede ser utilizado para gestionar la reputación, manejando cada una de sus cuatro perspectivas. El entender sus relaciones permite a la organización tener un cuadro general de la situación en que se encuentra su reputación y saber cuáles son los aspectos que deben reforzar.

Suggested Citation

  • Claudio Alejandro Inostroza González, 2019. "Modelo integrado de reputación: un constructo, cuatro dimensiones," Ciencias Económicas, Facultad de Ciencias Económicas UNL, vol. 16(1), pages 95-103, June.
    • Handle: RePEc:rcf:wpaper:v:16:y:2019:i:1:p:95-103
    DOI: https://doi.org/10.14409/rce.v1i0.8736
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