IDEAS home Printed from https://ideas.repec.org/a/rcf/wpaper/v16y2019i1p105-124.html
   My bibliography  Save this article

La reconversión del comercio minorista: comercio virtual, precios dinámicos y costos de búsqueda

Author

Listed:
  • Nicolás Ignacio Oviedo

Abstract

En este artículo se relevan cualitativamente las principales transformaciones que el comercio virtual induce sobre la dinámica tradicional del comercio minorista. El argumento principal es que el comercio virtual no es meramente la traslación al ciberespacio de la lógica del mundo físico. Los cambios de mayor magnitud que identificamos son dos. Por un lado, para las firmas se torna más asequible establecer un sistema de precios dinámicos con discriminación de primer grado para maximizar beneficios. Por el otro, las transacciones digitales implican el ahorro de los costos de búsqueda para los consumidores típicos del comercio minorista clásico. Un corolario significativo es que, para estudiar empíricamente el fenómeno, se deben adaptar y combinar enfoques teóricos. Adaptaciones de modelos de shopping time con firmas que realizan discriminación de precios de primer grado bajo ciertas restricciones lucen como enfoques promisorios para futuros estudios empíricos.

Suggested Citation

  • Nicolás Ignacio Oviedo, 2019. "La reconversión del comercio minorista: comercio virtual, precios dinámicos y costos de búsqueda," Ciencias Económicas, Facultad de Ciencias Económicas UNL, vol. 16(1), pages 105-124, June.
    • Handle: RePEc:rcf:wpaper:v:16:y:2019:i:1:p:105-124
    DOI: https://doi.org/10.14409/rce.v1i0.8737
    as

    Download full text from publisher

    File URL: https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/CE/article/view/8737
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.14409/rce.v1i0.8737?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rcf:wpaper:v:16:y:2019:i:1:p:105-124. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Laura Rabasedas (email available below). General contact details of provider: https://edirc.repec.org/data/feunlar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.