IDEAS home Printed from https://ideas.repec.org/a/rbs/ijfbss/v2y2013i2p41-52.html
   My bibliography  Save this article

Application of Multi-Objective Optimizationon the Basisof Ratio Analysis (MOORA) Method for Bank Branch Location Selection

Author

Listed:
  • Ali Gorener

    (Department of International Logistics, Istanbul Commerce University, 34672, Istanbul, Turkey)

  • Hasan Dincer

    (Department of Capital Markets and Portfolio Management, Beykent University, 34500, Istanbul, Turkey)

  • Umit Hacioglu

    (Department of Capital Markets and Portfolio Management, Beykent University, 34500, Istanbul, Turkey)

Abstract

Location selection problemin bankingis an importantissue for thecommercial success in competitive environment. There is a strategic fit between the location selection decisionandoverall performance of a new branch.Providing physical service in requested locationas well as alternative distribution channels to meet profitable client needs is the current problematic to achieve the competitive advantage over the rivalry in financial system. In this paper, anintegrated model has beendeveloped to support in thedecision of branch location selection for a new bank branch. Analytic Hierarchy Process(AHP)technique has been conductedto prioritize of evaluation criteria, andmulti-objective optimization on the basis of ratio analysis (MOORA) methodhas beenapplied to rank location alternatives of bank branch.

Suggested Citation

  • Ali Gorener & Hasan Dincer & Umit Hacioglu, 2013. "Application of Multi-Objective Optimizationon the Basisof Ratio Analysis (MOORA) Method for Bank Branch Location Selection," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 2(2), pages 41-52, April.
  • Handle: RePEc:rbs:ijfbss:v:2:y:2013:i:2:p:41-52
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/430/385
    Download Restriction: no

    File URL: https://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/430
    Download Restriction: no

    More about this item

    Keywords

    Location selection; Banking; Bank Branch; AHP; MOORA;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijfbss:v:2:y:2013:i:2:p:41-52. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hasan Dincer). General contact details of provider: http://edirc.repec.org/data/ssbffea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.