IDEAS home Printed from https://ideas.repec.org/a/rbs/ijfbss/v11y2022i1p46-52.html
   My bibliography  Save this article

Assessing the Pricing Persceptives of Motorcycle Product Attributes on Customer Behavior

Author

Listed:
  • Suryadi

    (Accounting Department, State Polytechnic of Malang, Indonesia)

  • Yunia Afiatin

    (Accounting Department, State Polytechnic of Malang, Indonesia)

  • Ludfi Djajanto

    (Accounting Department, State Polytechnic of Malang, Indonesia)

Abstract

In Indonesia, motorbikes dominated public transit, making motorcycle sales extremely competitive for a number of brands, particularly Honda and Yamaha. The goal of this research is to identify and assess the effects of pricing perspective qualities, brand advantages, media branding, promotions, after-sales guarantee, products, colors, and designs, as well as fuel consumption as motor product items on consumer behavior. Purposive sampling was used in this investigation, with a total sample size of 194 participants. Using SPSS software, descriptive analysis and multiple linear regression analysis were used to analyze the data. The findings show that Honda's products play a larger role in the execution of its marketing plans, accounting for 87.75 percent of the total, with Yamaha's quality accounting for the remaining 79.40 percent influenced by other factors. This shows that respondents choose motorcycles with the following criteria: Engine, Media Branding, Price, Advertising and Fuel Consumption affect consumer behavior to buy both Honda and Yamaha products.

Suggested Citation

  • Suryadi & Yunia Afiatin & Ludfi Djajanto, 2022. "Assessing the Pricing Persceptives of Motorcycle Product Attributes on Customer Behavior," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 46-52, January.
  • Handle: RePEc:rbs:ijfbss:v:11:y:2022:i:1:p:46-52
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/1538/1122
    Download Restriction: no

    File URL: https://www.ssbfnet.com/ojs/index.php/ijfbs/article/view/1538
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijfbss:v:11:y:2022:i:1:p:46-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Hasan Dincer (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.