IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v5y2016i5p19-33.html
   My bibliography  Save this article

Internationalization Strategies of Family Business: A Case Study of Saruhan Co

Author

Listed:
  • Esin Can

    (Yıldız Teknik Universitesi, Iktisadi ve Idari Bilimler Fakultesi, Isletme Bolumu, Istanbul, Turkiye)

  • Nihat Alayoglu

    (Istanbul Medipol Universitesi, Isletme ve Yonetim Bilimleri Fakultesi, Insan Kaynakları Yonetimi Bolumu, Kavacık Kampusu, Beykoz,Istanbul, Turkiye)

  • Elif Alayoglu

    (Yıldız Teknik Universitesi, Sosyal Bilimler Enstitusu, Yonetim ve Organizasyon Programı Doktora)

Abstract

The aim of this study is to reveal causes and grounds which drive family businesses into internationalization process and divulge implemented strategies benefiting from the literature through a case study. In this context, “Saruhan Cooperation†which is a globally operating Turkish family business has been examined as a case study by means of primary and secondary resources. In the case study, besides presenting the current situation of Saruhan Coop., the reasons triggered internationalization process, works done for this purpose, goals of the firm, and implemented strategies in this milieu and circumstances have been tried to be defined by using a series of structured face-to-face interviews. Moreover, our findings display a process that a locally operating family business ends up in a situation to buy a firm which operates internationally under a global brand. Although it is conducted with one business; the study is important as being a pioneer analysis and contributes to the literature well; also, it is valuable because it provides a model for those who are planning to operate internationally. The research opens a door to further researches as well. Key Words: Family Business, Internationalization, Strategies, Models, Saruhan Co.

Suggested Citation

  • Esin Can & Nihat Alayoglu & Elif Alayoglu, 2016. "Internationalization Strategies of Family Business: A Case Study of Saruhan Co," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(5), pages 19-33, Special I.
    • Handle: RePEc:rbs:ijbrss:v:5:y:2016:i:5:p:19-33
    as

    Download full text from publisher

    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/97/99
    Download Restriction: no
    File URL: http://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/97
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:5:y:2016:i:5:p:19-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.