Building Store Satisfaction Centred on Customer Retention in Clothing Retailing: Store Design and Ease of Shopping
The studyâ€™s research model suggests that store design and ease of shopping are associated with customer retention through a mediated pathway in which store design and ease of shopping influence perceived store satisfaction, which in turn, influences customer retention. This survey was administered to two separate clothing stores offered to either females or males (in total, 533 participants). Using structural equation modelling methodology, data was analysed to explain the interrelations among the variables in the model. The results of an empirical study of a sample of store shoppers revealed that store design and ease of shopping influence customer retention in an indirect way through customer perception of satisfaction with the store. In building store satisfaction that is centred on customer retention, store design and shopping ease differ in their relative influences. This difference is high for females, but for men as low as to be considered negligible in males. As a result, improving customersâ€™ perceptions of store design and ease of shopping is a way to ensure store satisfaction support customer retention. The results of the study provide a new insight into the relationships by suggesting indirect effects of shopping ease and store design on consumer retention by their impacts on store satisfaction, rather than direct effects
Volume (Year): 3 (2014)
Issue (Month): 1 (January)
|Contact details of provider:|| Postal: |
Phone: +90 – 444-1-997 / (5307 or 5482)
Fax: +90 0212 867 55 66
Web page: http://www.ssbfnet.com/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:3:y:2014:i:1:p:89-105. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Senol Emir)
If references are entirely missing, you can add them using this form.