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Sun Tzu’s principles of war art and today’s competition strategies: a relative approach

Author

Listed:
  • Izzet Kilinc

    (Duzce University)

  • Mehmet Akif Oncu

    (Duzce University)

  • Yunus Emre Tasgit

    (Duzce University)

Abstract

The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.

Suggested Citation

  • Izzet Kilinc & Mehmet Akif Oncu & Yunus Emre Tasgit, 2012. "Sun Tzu’s principles of war art and today’s competition strategies: a relative approach," International Journal of Research in Business and Social Science, Society for the Study of Business & Finance, vol. 1(1), pages 8-17, October.
  • Handle: RePEc:rbs:ijbrss:v:1:y:2012:i:1:p:8-17
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