IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v14y2025i5p299-304.html
   My bibliography  Save this article

Effectiveness of coaching in enhancing entrepreneurs' leadership skills for sustainability

Author

Listed:
  • Arvid Muzanenhamo

    (Durban University of Technology)

  • Munyadziwa Muravha

    (Business School, Regenesys, 165 West St, Sandown, Sandton)

Abstract

Entrepreneurship is a critical driver of economic growth, particularly in developing regions like Gauteng, South Africa. Small and Medium Enterprises (SMEs) contribute significantly to job creation, innovation, and economic sustainability, yet many faces persistent challenges such as strategic mismanagement, limited leadership skills, and resource constraints. This study investigates the role of coaching as a strategic intervention to enhance entrepreneurial development and foster sustainable business practices among SME owners in Gauteng. Guided by a qualitative, phenomenological approach, the study draws on the interpretive paradigm to explore the lived experiences of 15 SME entrepreneurs who have participated in formal coaching programs. Data were collected through semi-structured interviews and analysed using thematic analysis. The findings reveal that coaching significantly enhances entrepreneurs' strategic thinking, leadership capabilities, and adaptability, enabling them to make informed decisions that drive long-term sustainability. The study underscores the need for targeted coaching programs tailored to the unique challenges of SME entrepreneurs in Gauteng. Key Words:Coaching, Entrepreneurship, Small and medium enterprise, sustainability

Suggested Citation

  • Arvid Muzanenhamo & Munyadziwa Muravha, 2025. "Effectiveness of coaching in enhancing entrepreneurs' leadership skills for sustainability," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(5), pages 299-304, July.
    • Handle: RePEc:rbs:ijbrss:v:14:y:2025:i:5:p:299-304
    DOI: 10.20525/ijrbs.v14i5.4151
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/4151/2876
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v14i5.4151
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v14i5.4151?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:14:y:2025:i:5:p:299-304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.