IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v12y2023i7p460-468.html
   My bibliography  Save this article

The influence of culture and gender differences in communication: society’s perception

Author

Listed:
  • Andrew Enaifoghe

    (Research fellow, Department of Business Management, University of Zululand, KwaDlangezwa, 3886, South Africa)

Abstract

The study looked at how the differences in gender and the social setting affect society's perceptions of women’s ability to communicate as leaders. Research shows how culture influences individual thinking, language, communication, and behaviour. The study indicated that gender construct influences individuals’ attitudes, emotions, and behaviours. The same is true for assigned positions in society depending on gender and leadership position. The problem identified cultural aspects of leadership that represent variations in gender norms and communication styles for women in leadership and elements linked to sexual distinction. This article, therefore, focuses on the problems that culture influences gender communication. The research adopted a qualitative approach, a systematic analysis of the literature of the baseline data collected, forming part of a randomised controlled sample collection. The findings indicate the persistent gender discrepancies in communication in several contexts, as women prefer to use more concrete vocabulary in several contexts, emphasising how people can achieve goals, including specifics, and using terms that are easy to imagine. It is no mystery that we are in a period of transformation, and attitudes about sex and gender leadership are changing, therefore, understanding the problems of sexual difference and women’s ability to communicate in leadership can be addressed by creating and strengthening an adequate framework with the condition of a mentality change. Key Words:Gender, Communication, Leadership, Cultural Setting, Perception, Women

Suggested Citation

  • Andrew Enaifoghe, 2023. "The influence of culture and gender differences in communication: society’s perception," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(7), pages 460-468, October.
  • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:7:p:460-468
    DOI: 10.20525/ijrbs.v12i7.2720
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2720/2017
    Download Restriction: no

    File URL: https://doi.org/10.20525/ijrbs.v12i7.2720
    Download Restriction: no

    File URL: https://libkey.io/10.20525/ijrbs.v12i7.2720?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:12:y:2023:i:7:p:460-468. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.