IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v12y2023i6p56-65.html

The influence of online customer shopping experience on online impulsive buying in e-commerce with attitudinal loyalty as a mediation variable

Author

Listed:
  • Hana Rizquna Nabela

    (Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

  • Albari Albari

    (Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

Abstract

Psychological components of Online Customer's Shopping Experience (OCSE) on attitude loyalty and online impulsive buying in e-commerce. The research approach used is quantitative. The population was all Indonesian people who used and bought e-commerce products. The sample was determined using a non-probability sampling method with a convenience sampling technique. The number of samples is 470 respondents. Research data were analyzed using AMOS 24 software with Structural Equation Model (SEM) modeling. The results of SEM analysis showed that informativeness has a positive and significant effect on online impulsive buying, convenience has a positive and significant impact on online impulsive buying and attitude loyalty, and attitude loyalty has a positive and significant impact on online impulsive buying. Key Words:nline Customers Shopping Experience, Online Impulsive Buying, E-Commerce

Suggested Citation

  • Hana Rizquna Nabela & Albari Albari, 2023. "The influence of online customer shopping experience on online impulsive buying in e-commerce with attitudinal loyalty as a mediation variable," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(6), pages 56-65, September.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:6:p:56-65
    DOI: 10.20525/ijrbs.v12i6.2876
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2876/1938
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v12i6.2876
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v12i6.2876?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mogot Hermantoro & Albari, 2022. "E-Servicescape analysis and its effect on perceived value and loyalty on e-commerce online shopping sites in Yogyakarta," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 4(4), pages 39-49, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      ;
      ;
      ;

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:12:y:2023:i:6:p:56-65. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.