IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v12y2023i3p41-54.html
   My bibliography  Save this article

Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa

Author

Listed:
  • Lebogang Gaoaketse

    (Wits Business School, No: 2 St Davids Pl &, St Andrew Rd, Parktown, Johannesburg, South Africa)

  • Neo Ligaraba

    (School of Business Sciences, University of the Witwatersrand, No: 1 Jan Smuts, 2000, Johannesburg, South Africa)

  • Tinashe Chuchu

    (School of Business Sciences, University of the Witwatersrand, No: 1 Jan Smuts, 2000, Johannesburg, South Africa)

Abstract

The study examined the factors influencing motor vehicle purchase intention during the COVID-19 pandemic. The Theory of Planned Behaviour, the Social Judgement Theory, and the Self-Congruency Theory were employed for the study. A quantitative research approach was applied, and data was collected using a questionnaire that 223 respondents completed and selected through convenience sampling. A structural equation model was used to test the proposed conceptual model of the study. The empirical results revealed that perceived value, perceived reliability, and brand awareness of the vehicle, together with the manufacturer’s and/or seller’s website quality, positively impact the consumer’s attitude, which subsequently affects their purchase intentions. The study has both practical and theoretical implications. The findings from the study could assist motor vehicle marketers in developing marketing strategies during a pandemic and provide policymakers with guidelines for the marketing of motor vehicles during a pandemic. Key Words:Purchase Intention, Motor Vehicles, Attitude, Website Quality, COVID-19, South Africa

Suggested Citation

  • Lebogang Gaoaketse & Neo Ligaraba & Tinashe Chuchu, 2023. "Factors influencing purchase intention of motor vehicles during the COVID-19 pandemic: An empirical study in South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(3), pages 41-54, April.
    • Handle: RePEc:rbs:ijbrss:v:12:y:2023:i:3:p:41-54
    DOI: 10.20525/ijrbs.v12i3.2429
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2429/1761
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v12i3.2429
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v12i3.2429?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:12:y:2023:i:3:p:41-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.