Fostering women entrepreneurship in the tourism industry: a look into obtacles and opportunities of women selling arts and crafts around the Kruger national park

This study explores the obstacles and opportunities for women who sell arts and crafts along the borders of the Kruger National Park in Mpumalanga Province of South Africa. The Kruger National Park is one of South Africa's most famous symbols, both nationally and internationally. Women who stay along the borders of the Kruger National Park have also harnessed tapping into the tourism sector by trading in arts and crafts because tourists purchase them as souvenirs. Women dominate the craft industry because of fewer barriers to entry as they normally use traditional skills to create crafts. South African women in the informal sector are said to be significantly contributing to the Gross Domestic Product of the country. A qualitative research design utilising a Case study was used to explore the obstacles and opportunities for women who trade in arts and crafts in the tourism industry around the Kruger National Park. Data was collected through semi-structured interview schedules from thirty (30) women who sell arts and crafts from the Kruger National Park gates in Mpumalanga Province. Data was then summarised to capture emerging themes as well as opinions, attitudes and perceptions. The key findings reveal that women face various challenges, mainly in terms of (i) lack of access to finance, (ii) low literacy levels (iii) lack of access to infrastructure and (iv) Poor marketing skills and access to markets. Key Words:Arts and Crafts, Businesses, Tourism, Women, Literacy levels