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Analysis of changes in public behavior regarding 3M health protocols during the Covid-19 pandemic in Indonesia

Author

Listed:
  • Agnes Tuti Rumiati

    (Faculty of Science and Data Analytics, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia)

  • Dedy Dwi Prastyo

    (Faculty of Science and Data Analytics, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia)

  • Sonny Harry B. Harmadi

    (Faculty of Creative Design and Digital Business, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia)

  • Nur Achmey Selgi Harwanti

    (Faculty of Science and Data Analytics, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia)

  • Rifda Zukhrufi Almas

    (Faculty of Science and Data Analytics, Institut Teknologi Sepuluh Nopember (ITS), Surabaya, Indonesia)

Abstract

The Covid-19 pandemic has occurred in Indonesia since March 2020. The pandemic period required adjustments in all sectors of life, including changes in people's behavior, namely spending more time at home. Changes in people’s behavior are needed to break the chain of Covid-19 transmissions, one of which is the implementation of Health protocols. Research on the behavior of the Indonesian people in dealing with the Covid-19 pandemic includes public knowledge and understanding, compliance in implementing the 3M health protocols, and the important factors that influence changes in people's behavior to comply with the health protocol. Data was collected by distributing online questionnaires, surveys to crowd locations and FGDs. National online and offline surveys are divided into 3 regions, namely Java, West Indonesia and East Indonesia. The analysis was carried out using statistical methods, namely dependency analysis, factor analysis, and multinomial regression. The conclusion is that people who have implemented the 3M protocol and have confidence in the effectiveness of 3M tend to believe that the 3M protocol is important to continue to be implemented. In addition, it is known that social media, TV, and online media almost always ranked in the top three of the most media respondents to get information about the importance of implementing health protocols. Key Words:Pandemic, Changes in Behavior, Health Protocol, Dependency Analysis, Factor Analysis and Multinomial Regression.

Suggested Citation

  • Agnes Tuti Rumiati & Dedy Dwi Prastyo & Sonny Harry B. Harmadi & Nur Achmey Selgi Harwanti & Rifda Zukhrufi Almas, 2021. "Analysis of changes in public behavior regarding 3M health protocols during the Covid-19 pandemic in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(5), pages 157-172, July.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:5:p:157-172
    DOI: 10.20525/ijrbs.v10i5.1304
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