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Basic Service Quality Dimensions in Tourist Destination Planning



    (University of Macedonia, Thessaloniki (Greece))

  • Raghu BISTA

    (University of Pecs (Hungary))

  • Anestis FOTIADIS

    (University of Macedonia, Thessaloniki (Greece))


The study is related to the basic service quality dimensions in a tourist destination. It attempts to propose a set of dimensions of destination service quality and a quality measurement scale which can be used to measure the service quality in a tourist destination. This research study has found four dimensions of destination service quality and successfully developed a measurement scale that can be used to measure the basic service quality in a destination. Initially 31 variables were developed using a qualitative survey. An initial five dimensions with 15 items were developed from sample using EFA. The findings of the study have implications for the destination managers of a country in how they understand how tourists access the service quality in the destination.

Suggested Citation

  • Chris VASILIADIS & Raghu BISTA & Anestis FOTIADIS, 2008. "Basic Service Quality Dimensions in Tourist Destination Planning," Journal of Tourism Challenges and Trends, Romanian-American University, vol. 1(2), pages 33-44, December.
  • Handle: RePEc:rau:jurtct:v:1:y:2008:i:2:p:33-44

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