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A Longitudinal Study of Lithuania: Perceptions of German Travel Consumers


  • Ron LENNON

    (University of South Florida, Sarasota (US))

  • Bay O’LEARY

    (Nova Southeastern University, Fort Lauderdale-Davie (US))

  • Birute CLOTTEY

    (Barry University, Miami Shores (US))


This paper compares potential German travel consumers’ perceptions of Lithuania. The research was conducted at ITB-Berlin over a six year period. Some of the specific topics that were investigated included: (1) impression of Lithuania as a tourist destination; (2) perceived safety of Lithuania; (3) frequency of information received from various sources. In general, it was found that Lithuania was perceived as a safe place to visit, and the impression of Lithuania as a travel destination, improved steadily over the last six years.

Suggested Citation

  • Ron LENNON & Bay O’LEARY & Birute CLOTTEY, 2008. "A Longitudinal Study of Lithuania: Perceptions of German Travel Consumers," Journal of Tourism Challenges and Trends, Romanian-American University, vol. 1(2), pages 145-152, December.
  • Handle: RePEc:rau:jurtct:v:1:y:2008:i:2:p:145-152

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