IDEAS home Printed from https://ideas.repec.org/a/rau/journl/v8y2013i4.1p81-87.html
   My bibliography  Save this article

Opportunities For Improvement Of The Pricing Policy Of Travel Agencies In Cultural Tourism

Author

Listed:
  • Vyara Kyurova

    (Southwest University“Neofit Rilski”)

Abstract

In recent years, tourist businesses in Bulgaria have shown a growing interest in cultural tourism. At this stage, this type of tourism is developing in a highly dynamic competitive environment. There is increasing competition between the established and the many new cultural tourist destinations, as well as globalization of tourism. Under these conditions, maintaining their positions in the tourism market has become very important for tourist enterprises. A major means for obtaining competitive advantages is the design and implementation of a pricing policy which is adequate to the market conditions and consumer demand. In this context, the purpose of the study is to explore and identify opportunities for improvement of the pricing policy of travel agencies offering products of cultural tourism. The analyses and conclusions on this issue are based on data from a survey of 23 travel agencies.

Suggested Citation

  • Vyara Kyurova, 2013. "Opportunities For Improvement Of The Pricing Policy Of Travel Agencies In Cultural Tourism," Romanian Economic Business Review, Romanian-American University, vol. 8(4.1), pages 81-87, december.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:4.1:p:81-87
    as

    Download full text from publisher

    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI13S/REBE-WI13S-A9.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rau:journl:v:8:y:2013:i:4.1:p:81-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alex Tabusca (email available below). General contact details of provider: https://edirc.repec.org/data/ferauro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.