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The Romanian’S Banking System Need To Focus On Marketing

Author

Listed:
  • Oana Preda

    (Romanian American University, Bucharest)

Abstract

The importance of the marketing activity is shown first by the continuous development of competition in the financial-banking sector in spite of the diffiulties of entering and exiting a market, and second, by the globalization and the increased interest of the market players which determine high levels of intensity of the commercial activities in this sector.

Suggested Citation

  • Oana Preda, 2013. "The Romanian’S Banking System Need To Focus On Marketing," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 34-42, March.
    • Handle: RePEc:rau:journl:v:8:y:2013:i:1:p:34-42
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SP13/REBE-SP13-A3.pdf
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    Citations

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    Cited by:

    1. Kiss Marta, 2018. "Green Marketing and Corporate Social Responsibility in the Romanian Banking Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 461-465, December.

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