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Retailers’ Methods To Adjust To Changes In Consumers’ Behaviour In The Current Period

Author

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  • Ioniţă Elena

    () (Department of Public Health, Olt)

Abstract

Given this economic crisis that has affected the entire planet, managers and/or company owners are subjected, under recession conditions, to a double pressure: - Increased attention to the management of the own budget and the prioritization of certain cost types to the detriment of others, from the perspective of the consumer; - They are afraid of the collapse of the business they run, considering what is happening around them: companies that seemed indestructible now declare to be bankrupt. The situation of a person in such a position becomes thus very delicate, all the more so since the failure “picture” is so vivid and colourful. A company that all of a sudden can no longer afford to exist is a burden and becomes the source of many white nights for the other players.

Suggested Citation

  • Ioniţă Elena, 2011. "Retailers’ Methods To Adjust To Changes In Consumers’ Behaviour In The Current Period," Romanian Economic Business Review, Romanian-American University, vol. 6(4), pages 93-99, december.
  • Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:93-99
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