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Global Communication Techniques To Be Applied By Multinational Companies


  • Alexandru Ionescu

    () (Romanian American University in Bucharest)

  • Nicoleta Rossela Dumitru

    () (Romanian American University in Bucharest)


Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.

Suggested Citation

  • Alexandru Ionescu & Nicoleta Rossela Dumitru, 2011. "Global Communication Techniques To Be Applied By Multinational Companies," Romanian Economic Business Review, Romanian-American University, vol. 6(4), pages 84-92, december.
  • Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:84-92

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    References listed on IDEAS

    1. Claudia OGREAN, 2010. "National Competitiveness Between Concept And Reality. Some Insights For Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 49(1-2), pages 59-72, April.
    2. Silvia Marginean, 2006. "Competitiveness: From Microeconomic Foundations To National Determinants," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 1(1), pages 29-35, October.
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