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Global Communication Techniques To Be Applied By Multinational Companies

Author

Listed:
  • Alexandru Ionescu

    (Romanian American University in Bucharest)

  • Nicoleta Rossela Dumitru

    (Romanian American University in Bucharest)

Abstract

Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage, culture and future. Being rooted in each project’s ambition, the global communication identifies and integrates the core values that will allow the company to grow and adapt to fast environmental changes.

Suggested Citation

  • Alexandru Ionescu & Nicoleta Rossela Dumitru, 2011. "Global Communication Techniques To Be Applied By Multinational Companies," Romanian Economic Business Review, Romanian-American University, vol. 6(4), pages 84-92, december.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:4:p:84-92
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