Global Communication Techniques To Be Applied By Multinational Companies
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References listed on IDEAS
- Claudia OGREAN, 2010. "National Competitiveness Between Concept And Reality. Some Insights For Romania," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 49(1-2), pages 59-72, April.
- Silvia Marginean, 2006. "Competitiveness: From Microeconomic Foundations To National Determinants," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 1(1), pages 29-35, October.
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Keywordscorporative image; global communication; marketing integrated communication; international communication process; promotional mix; direct communication;
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