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The "Tourist In Romania" Campaign - Methods Of Calculation And Allocation Of Advertising Budgets

Author

Listed:
  • Mihai Papuc

    (Professor of Marketing at the Romanian American University)

Abstract

The present study proposes the submission of two techniques in promoting Romanian tourism destinations: tourism advertising via television and outdoor tourism advertising, as well as the procedures for the calculation and allotment of advertising budgets.

Suggested Citation

  • Mihai Papuc, 2010. "The "Tourist In Romania" Campaign - Methods Of Calculation And Allocation Of Advertising Budgets," Romanian Economic Business Review, Romanian-American University, vol. 5(2), pages 185-189, June.
    • Handle: RePEc:rau:journl:v:5:y:2010:i:2:p:185-189
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