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Innovation – A Way Of Increasing Small And Medium- Sized Tourism Enterprises Competitiveness

Author

Listed:
  • DHolban (Oncioiu) Ionica

    (PhD student at Alexandru Ioan Cuza University)

Abstract

The tourism phenomenon and the diversification of its forms have multiple consequences on the natural environment, the society and the economy. On the other hand, Small and medium-sized enterprises (SMEs) competitiveness affects the competitive position of the economy as a whole. Innovation in tourism is associated with novelty of the marketing methods for obtain a favorable impact on consumers, creativity for creating a new tourism services according with the request at the market, performance for necessary in order to resist in a growing competition. Those key elements bring an improvement to the tourism services and are based on the efforts to adding value according to the consumers’ perspective. Competitive strength of a SMTEs lies in competitive advantages and distinctive competencies that we possess in relation to other competitors. The paper focuses on the questions: What could be the contribution of SMTEs to the development and competitiveness of tourism destination?

Suggested Citation

  • DHolban (Oncioiu) Ionica, 2010. "Innovation – A Way Of Increasing Small And Medium- Sized Tourism Enterprises Competitiveness," Romanian Economic Business Review, Romanian-American University, vol. 5(2), pages 156-161, June.
  • Handle: RePEc:rau:journl:v:5:y:2010:i:2:p:156-161
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