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Facing Knowledge Economy Challenges Through Service Innovation


  • Monica Paula Rațiu

    () (Romanian-American University, Bucharest)

  • Irina Purcărea

    (Academy of Economic Studies, Bucharest)


The service industry demands innovation in the coming decades to reach competitiveness and success. Companies’ leaders must constantly innovate by redesigning their organizations to adapt to new conditions, while ensuring that the customer is highly satisfied. To face present challenges of knowledge economy, service firms of all types must start defending themselves which is about proactive, far-reaching, often draconian changes, focusing on customer preferences, quality and technological interfaces. Our paper focus on service innovation content and its key potential for the service companies, also discussing present challenges and future trends of innovation in Romania.

Suggested Citation

  • Monica Paula Rațiu & Irina Purcărea, 2010. "Facing Knowledge Economy Challenges Through Service Innovation," Romanian Economic Business Review, Romanian-American University, vol. 5(1), pages 231-237, March.
  • Handle: RePEc:rau:journl:v:5:y:2010:i:1:p:231-237

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