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Social Media- The All Pictures


  • Beatrice Sion

    () (Romanian American University in Bucharest)

  • Cezar Mihălcescu

    () (Romanian American University in Bucharest)


Currently, when “googling” the words “social media” approximately 169 000 000hits appear. At least once a day discussions are held regarding online social mediasites, either in the newspaper, on TV or on the radio. The discussions bring upeverything from how companies, politicians, culture, people and so on should usesocial media, to acquisition rumors of several hundred million dollars for onesocial media site. The number of users is steadily increasing among categories such as private users,but especially among companies and organizations. Statistics show that socialnetworking sites constitute the second leading web category after search sitesmeasured on daily traffic. Asking how many that would be willing to pay amonthly fee to get access to their accounts allows a further look into how valuabledifferent websites are considered to be for the users. Google proved to be the mostvaluable one closely followed by Yahoo. Top three to five on the list were allcommunity driven sites – in sequence YouTube, Wikipedia and Facebook. Another aspect of the usage of social media shows that companies who work withthese platforms benefit from saving money in marketing, sales, support and production development.

Suggested Citation

  • Beatrice Sion & Cezar Mihălcescu, 2010. "Social Media- The All Pictures," Romanian Economic Business Review, Romanian-American University, vol. 4(2), pages 223-227, December.
  • Handle: RePEc:rau:journl:v:4:y:2010:i:2:p:223-227

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    References listed on IDEAS

    1. Jean-Claude Cosset & Jean-Marc Suret, 1995. "Political Risk and the Benefits of International Portfolio Diversification," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(2), pages 301-318, June.
    2. Sohnke M. Bartram & Gunter Dufey, 2001. "International Portfolio Investment: Theory, Evidence, and Institutional Framework," Finance 0107001, EconWPA.
    3. Nahum Biger, 1979. "Exchange Risk Implications of International Portfolio Diversification," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 10(2), pages 63-74, June.
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