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Marketing Study Regarding The Romanian Mobile Telecommunications Companies’ Offer

Author

Listed:
  • Meghişan Georgeta-Mădălina

    (Assistant Professor of Marketing at the University of Craiova)

Abstract

The fight of the mobile telecommunication companies to attract clients trends to be much more powerful, because the numbers portability has become a reality. The very competitive market goes to the growth of the price importance in choosing an operator. The short term gain of the operators becomes a long term image risk. The choice of some mobile telephony services is sometimes difficult to be made because of the offer’s complexity. The young people represent an important segment in the current or potential mobile telecommunication companies’ clients. This segment is a great consumer of mobile telecommunication services, being, at the same time, a segment that demands varied services at the smallest prices. The clients expect the service to function, to be simple and easy to use, benefit from rapid and efficient assistance if errors occur, and the operator to respect the contract’s riders. This paper will present an analysis of a study regarding the consumption behavior of the young people from the city of Craiova, users of mobile telephony services. The survey subjects are the youngsters (men and women) between 20 and 29 years old. The chosen method of sampling is the quotation method, using selection criteria such as the age and sex.

Suggested Citation

  • Meghişan Georgeta-Mădălina, 2009. "Marketing Study Regarding The Romanian Mobile Telecommunications Companies’ Offer," Romanian Economic Business Review, Romanian-American University, vol. 4(4), pages 31-44, Winter.
  • Handle: RePEc:rau:journl:v:4:y:2009:i:4:p:31-44
    as

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/WI09/REBE-WI09-A4.pdf
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    References listed on IDEAS

    as
    1. repec:hrv:faseco:30728046 is not listed on IDEAS
    2. Shleifer, Andrei & Vishny, Robert W, 1997. " A Survey of Corporate Governance," Journal of Finance, American Finance Association, vol. 52(2), pages 737-783, June.
    3. Universities-National Bureau Committee for Economic Research & Committee on Economic Growth of the Social Science Research Council, 1962. "The Rate and Direction of Inventive Activity: Economic and Social Factors," NBER Books, National Bureau of Economic Research, Inc, number univ62-1, January.
    4. Richard R. Nelson, 1959. "The Simple Economics of Basic Scientific Research," Journal of Political Economy, University of Chicago Press, vol. 67, pages 297-297.
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