Analysis Of Consumer Behavior In Purchasing Tourist Services

Being intagible, tourism products don’t provide the option to be verified before consumption, therefore only the analysis of potential tourists’ behavior in planning a vacation, can offer a proper image. The way consumers are perceiving the tourist products and its accordance with the reality, are highly influenced by the presentation of tourist destinations, before purchasing the tourist services. During the process of obtaining the neccesary information for decision making, the potential tourists can contact a touroperator or do a research online, by themselves. It is well-known that touroperators can provide the resources and infrastructure required in order to offer important, documented information. On the other hand, especially during the pandemic, the activity of traditional touroperators has been challenged by the potential, independence and flexibility that represent the online environment. As a result, more and more tourists worldwide are purchasing tourist services online. From this perspective, this paper tries to underline the importance of researching the consumers’ behavior in acquiring tourism services