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Toyota Motor Corporation’S Legacy Of Transformation Behind The Global Business Growth Strategy


  • Hiroaki Kaneko

    (Bucharest University of Economic Studies)

  • Cristian Vlad

    (Nagaoka University of Technology)

  • Toru Takahashi

    (Bucharest University of Economic Studies)

  • Hideki Ishida

    (Bucharest University of Economic Studies)

  • Keita Sugiyama

    (Bucharest University of Economic Studies)


This paper explores the commitment to business continuity and sustainability from the beginning of the Toyota Motor Corporation (TMC) and monitors the evolution of the business strategy, as well as the legacy of transformation behind the continuous growth and global expansion of the firm. In an effort to unveil the organizational efforts to ensure continuous improvement, productivity, process efficiency and commitment to ethics, the authors have i nvestigated the structural workings embedded in the business fabric and the strategic initiatives implemented by the organization to help the car manufacturer pivot and transform, to make itself relevant to customers, employees, shareholders and the broade r society throughout the decades. This research was developed in the format of a case study and it focuses on the key talent behind some of the most important transformations at TMC and the organizational commitment to culture, innovation and sustainable b usiness strategy.

Suggested Citation

  • Hiroaki Kaneko & Cristian Vlad & Toru Takahashi & Hideki Ishida & Keita Sugiyama, 2021. "Toyota Motor Corporation’S Legacy Of Transformation Behind The Global Business Growth Strategy," Romanian Economic Business Review, Romanian-American University, vol. 16(2), pages 66-78, June.
  • Handle: RePEc:rau:journl:v:16:y:2021:i:2:p:66-78

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    References listed on IDEAS

    1. Hiroaki Kaneko & Cristian Vlad & Luiza Gatan & Toru Takahashi & Seiko Adachi, 2021. "Ina Food Industry: A Company That Makes Employees Happy," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Marius PROFIROIU & Hiroaki KANEKO & Cristian VLAD & Alexandra DUTESCU & Hideki ISHIDA, 2020. "Toyota Motor Corporation’s Culture Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(4), pages 458-489, October.
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