IDEAS home Printed from https://ideas.repec.org/a/rau/journl/v16y2021i2p124-130.html
   My bibliography  Save this article

Developing Africa As A Luxury Destination

Author

Listed:
  • Camelia-Monica Gheorghe

    (Romanian American-University, Bucharest)

  • Teodora Roșu

Abstract

Luxury travel has changed and evolved in time. The industry actors have observed that luxury is now not only related to the glamour associated with opulent accommodation and crystal chandeliers, but more importantly with adventure, experience, and authenticity. Nowadays, luxury is not necessarily about money, but about the experience and its perceived value. The aim of this scientific paper is to investigate the opportunities and the best ways of developing Africa as a luxury and hospitality destination. The luxury tourism market is a developing one. With the growth of middle classes, rich tourists are now seeking unique tourism products and services. With this in mind, Africa must ensure that it is well equipped so as to meet the needs and desires of this market segment. Hence, the purpose of this work is to analyze the current supply and identify gaps in the market to develop this region as a luxury destination.

Suggested Citation

  • Camelia-Monica Gheorghe & Teodora Roșu, 2021. "Developing Africa As A Luxury Destination," Romanian Economic Business Review, Romanian-American University, vol. 16(2), pages 124-130, June.
    • Handle: RePEc:rau:journl:v:16:y:2021:i:2:p:124-130
    as

    Download full text from publisher

    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SU21/REBE-SU21-A11.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rau:journl:v:16:y:2021:i:2:p:124-130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alex Tabusca (email available below). General contact details of provider: https://edirc.repec.org/data/ferauro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.